Why can women spend so much on shoes? Men often thought about this as they are the one that has an idea of just buying utility shoes. But shoes are just more than that, other than provide protection to your feet during walking daily, shoes also act as a fashion accessory.
For ladies shoes shop and luxury brands have always made many efforts on motivating or inducing the customer to purchase more shoes. First of all, the success of the luxury brand nowadays is thanks to the energy spend on recognition.
As customers are drawn to brands that have familiar names, logos and slogans. Thus, business and company ought to spend more effort on building brand awareness and loyalty.
The successful business indicates that masterful brands create a value exchange that goes beyond promotions and marketing efforts.
Why Would You Still Purchase Expensive Shoes?
Research and study suggest that casual shoes for women that can have strong brand loyalty and branding can fulfill customer needs better. Thus, customers get recognition and value in return by engaging with the brand while enjoying the experience.
In the flat shoe industry, there are two main types of companies, the first one creates the trends, and others follow the pattern. Although you many think that trend follower is not that well, approximately 90% of the shoe brand is a follower.
Profits are made for both innovators and the brand that follow the trend and create products that fit the mould.
Having said that, the company should still spend some effort into conducting innovation in their shoe product from the aspect of research and development. For instance, adding some distinct design or using innovative materials to heels online.
It comes down to selecting a market in which the company maximize its revenue and branding potential. Whether it is offering unique luxury pumps, developing ground-breaking sneaker technology or offering trendy and fashionable styles.
Next, Pazzion Malaysia must excel in sales and promotion. Think of it yourself, how many times that you did not plan to purchase anything but the sudden sales made your hands full of the shopping bag. That is right, the sales and promotion now made by shoe brand can make you spent a lot of money for no purpose.
More Than A Pair of Shoes
Loyalty programs are another approach to engage customers and make them repeat purchase. For instance, a membership program in the luxury shoe brand often attracts customers to go back. Utilizing sales and promotion allow the luxury shoe brand like Pazzion Malaysia to have positive short term achievements.
Besides that, the aftersales service is also essential for shoe brand nowadays. As customer weight much on how the business will continue servicing them after the end of the sale.
Luxury shoe brand often welcomes their customer to go back for polishing their shoes, replacing any missing elements of the shoes or even replacing one with warranty.
As expert suggests that the most successful loyalty program focuses on providing value-added service instead of providing price discounts. Soft rewards also can be used on luxury shoe brands such as parking services or wrapping.
Accessible to Purchase Just Like ABC
Easy to purchase is also one of the elements that luxury brands aim to excel at. No one would like to go through hassle just to buy a pair of shoes. Hence, you can see the development of an online store for luxury shoe brand nowadays.
All in all, the luxury shoe brand should utilize data and information to decide the most effective method for selling to their customers. Offering the best marketing tactics is crucial nowadays.